Helping Audley Dental Solutions achieve growth

I started working with Audley Dental Solutions back in December 2018 when they were called Chris Wood Dental Implant Solutions. At the time they were providing dental implants to their patients using the latest technologies and digital advancements.

They initially took me on to complete stages 1 and 2 of my 4 services – Review and Plan. The issue they were experiencing was that their current digital plan wasn’t inline and fully amalgamated with the overall vision and strategic objectives of the business. Additionally, the client had recently lost their internal marketing resource.

The client had three main goals:

  • Re-branding, as they were expanding to offer a full range of specialist dental treatments.
  • Achieving growth, as they were in the process of moving to larger premises and were soon to have 100% additional capacity.
  • Although SEO work through their provider was producing B2C results, a new B2B (general dentists) campaign and focus were needed in order to meet the increased capacity.

Review

Whilst conducting a review of the client’s current digital marketing I had 3 light bulb moments:

  1. The client was only connected with 20% of their B2B target market (general dentists) on LinkedIn despite having a validated database of 900 contacts with permission to contact.
  2. Too much B2B content marketing material was hidden in newsletters rather than on their website and social media channels. The ratio of B2C content versus B2B content was also unbalanced.
  3. Although performing very well on Google for B2C type keywords there was no strategy around B2B search terms with good volume, opportunity and high relevance.

Off the back of these discoveries, I:

  • Evolved the current 12-month digital plan to include goals, events, traditional marketing activities, and to rectify the above issues.
  • Met with their two main providers (web & SEO and video) to ensure that all parties were on board with the goals and understood the integrated plan.

The results and client testimonial

Following the review and planning phase the client agreed to a 12 month digital marketing contract with me (Feb 19 to March 2020). 12 months on we had the following to celebrate:

  • New brand
  • New premises
  • Three new specialist dentists
  • New dedicated B2B section on the website
  • LinkedIn connections with 60% of their target market

and most importantly for me:

  • 4 new relationships with general dentists who refer between £10 and £30k per month

March 202 COVID-19

Brand new premises, new specialists on board and a good order book and then COVID-19 hits.

I am pleased to say that Audley Dental Solutions safely re-opened on Monday 8th June 2020.

The client renewed my contract in March despite the challenges of COVID-19 and we have continued to market effectively with:

  • Online study clubs
  • Updates via Newsletters and Social Media

We have also re-visited the plan and changed the focus for the next two quarters.

I look forward to bringing a further update on results in 2021.

Video Case Study

Helping Audley Dental Solutions achieve growth

Jon’s review and plan were easy to understand and presented in a professional but invigorating way. Jon just got us very quickly and turned our business objectives into a realistic but exciting plan. We are looking forward to working with Jon over the next 12 months (Jan 2019).

Over the last 12 months Jon has successfully implemented our digital marketing campaign and we have seen significant growth in both B2C enquiries and more importantly we are now working with 4 new referring dentists. Jon is always on hand when I need a business conversation which very often happens during the evenings or weekends. Very happy to recommend Jon (Feb 2020).

Dr Chris Wood, Owner.