This stage involves testing the plan and where possible trying to break it. The best digital marketing plans in the world will still fail if your people are not on board.
Equally ill-equipped or poorly trained staff will be a major road block to implementing the plan successfully.
Add clients, suppliers and investors to the mix and you will quickly see how valuable this part of the process is.
To do this, Jon will work out how on board with the digital strategy each of your stakeholders are. Jon will come up with a strategy for getting them all up to date and excited with the digital marketing plan. Keeping everyone on the same page and heading in the same direction will be vital for the plan’s success.
Getting people on board is only one part of the transformation model exercise. Of equal importance is having the right systems, processes and technology in place to support the plan.
This part of the 4 step process will ensure every element of your business is coordinated with what you’re trying to achieve digitally.
Ensuring your website create as good a customer experience as your shop, office or phone service
Identifying opportunities for digital transformation – delving into all areas of your business, such as sales, operations, finance, and marketing to look for areas that are not supporting your digital activities.
Ensuring your team and stakeholders are all aware of and supportive of your digital goals, as well as your overall business goals.
Training sales and internal people on how to deal with online enquiries
Jon was able to deal with a lot in a very short timescale. In no time at all he has given us brand awareness for the group and managed a successful digital campaign for our recent acquisition.
George Maguire, CEO